America-China Summit breaks records in Richmond, BC

Written by Michelle Dunn.

RICHMOND, B.C. – For the first time in Canada, from March 10- 13, Richmond, B.C. will host the one-of-a-kind 6th Annual Active America-China Travel Summit, enabling Richmond to showcase the area to over 50 influential China-based travel decision makers.


SLS Las Vegas Hotel & Casino to open Labor Day Weekend

Written by Helen Holzer.

LAS VEGAS – sbe and Preferred Hotel Group are pleased to announce a partnership that brings the highly anticipated SLS Las Vegas Hotel & Casino, a lifestyle-driven resort and casino opening on the Strip later this year, into membership of Preferred Hotels & Resorts, a worldwide luxury collection of independent hotels and resorts.


Blurred Lines 2: Bridging the gap between sales & marketing

Written by Gavin Finn.

Both event marketers and sales representatives are tasked with creating memorable experiences that educate prospects and generate emotional connections between prospects and the brand that will ultimately result in successful buying decisions. In 2014, marketers will be challenged to provide more interactive and personalized customer experiences over an increasing number of channels, while maintaining consistent brand and product messaging.