LONDON – Imagine meeting over 3,000 exhibition and event professionals in London, whose audience is primarily decision makers (67 percent) and whose attendees visit no other industry show. This is the basis for the Excite! 2009 show, which runs June 24-25 at Earls Court in London, UK.

Now imagine meeting them at the only UK show dedicated to exhibitions and experiential events. That’s Excite! (www.exciteshow.com)

Event managers, marketing managers, brand managers, agencies, exhibition organizers, designers, project managers and people who are passionate about the events they create will all be at Excite!

O2 and EA (Electronic Arts) have both signed up to participate at this year’s Excite! conference. The two leading brand advocates of experience marketing will form part of a seminar program that will provide an exciting insight into face-to-face marketing and live event strategies.

O2 Head of Events John Worthington and Sledge CEO Nic Cooper will discuss the value of experience marketing in a recession.

Other highlights of the 2009 Excite! conference program include a session titled, “What’s the point of Twitter?” and a session tackling the issue of experience marketing Return on Investment measurement.