LONDON – Exhibiting Show, the UK’s leading event for exhibitions and events, is changing its name to Excite! The show hosted its fifth edition in June at Earls Court and has doubled in size to over 3,000 visitors since launching in 2004. 

According to organizers, the Excite! seminar program, launched at last year’s show, are overflowing with delegates. The annual event’s visitors doubled to £660 million and a 16 percent increase in attendance, reaching over 3,000 attendees for the first time.

The new look event will cover experiential, exhibitions, live marketing, events, product launches and roadshows. As event director, John Sanders said. “The old distinctions no longer apply and the new name of Excite! reflects the inspirational nature of the exhibitions, experiential marketing and events our exhibitors help to create. Visitors to the show want inspiration for their face-to-face marketing in all its forms.”

Excite! (www.exciteshow.com) also promises a radical new format. Relocating to Earls Court’s Brompton Hall, the show will have a large increase in networking, seminar and workshop opportunities with a carefully controlled number and size of exhibition stands. “We’re determined to help visitors to the show find what they want more easily, and that means deliberately showcasing and promoting innovation,” Sanders said. “We’re also committed to helping exhibitors maximize their return, which means creating an environment field where innovation and creativity can flourish.”

The new format is a blend of networking, conference, exhibition, workshop and celebration. The next show is scheduled for June 24-25, 2009.

Show Founder Simon Burton stated, “Excite! isn’t simply aimed at helping brands and corporations get more from their experiential marketing and exhibition engagement. It also plays a vital role in fostering and nurturing connections within our industry and between the disciplines that make it up. Excite! takes the amazing qualities of Exhibiting Show and puts them into a new and modern context. Excite! is about more business contacts, more networking, more learning and more inspiration.”