LAS VEGAS, NEVADA, Jan 25, 2012 (MARKETWIRE via COMTEX) -- Leading spa tradeshow company Esthetique Spa International (ESI) is proud to announce a host of new on-site and digital features designed to enhance the Las Vegas show April 15-16 at The Venetian/Sands Expo. ESI features the spa and esthetics industry's most comprehensive education and quality buying platform. ESI is committed to meeting their exhibitors' sales and marketing goals while providing the ideal resources for spa managers, estheticians and medical spa professionals.

"As Mark Twain said, 'Figure out where people are going and get there first.' Our attendees and exhibitors expect value and results, and we will deliver," said ESI Show director Bernard Renaud. Recent research from the Center for Exhibition Research (CEIR) shows that the most successful tradeshows help companies build brand awareness and truly engage key accounts and prospective customers. Based upon this research, ESI developed new initiatives that foster communication between exhibitors and attendees during the event and 24/7 through their digital media efforts.

ESI Las Vegas' New Initiatives include:

Private Business Suites

To facilitate the buying process, ESI is pleased to announce the addition of Business Suites on the show floor. "Private meeting space is an easy way to meet the needs of both attendees and exhibitors," said Renaud. "Our Business Suites are an intimate way for exhibitors to showcase new products to important prospects. For buyers, this setting allows for more efficient use of time."

New Website and Social Media

ESI Las Vegas now has its own website, complete with full conference information, online registration and a blog-designed by Contento Marketing Group. The blog features spa trends, spa management and spa marketing insights from ESI Las Vegas Speakers and exhibitor partners.

ESI Las Vegas Mobile App

ESI partnered with GoMobileNow to provide up-to-the-minute information to attendees via a Mobile App. Features will include Conference Registration, Schedule of Events, List of Speakers, Floor Plan, List of Exhibitors and GPS Locator.

About ESI Las Vegas

ESI Las Vegas is the premier spa and esthetic event in North America. The comprehensive educational program featuring Professional Development Seminars from renowned industry-leaders attracts spa owners, managers, estheticians, massage therapists and medical professionals looking to expand their services. For more information, visit http://spashowusa.com .

        
        Contacts:
        Contento Marketing Group
        Nancy Griffin
        415.987.0012
        
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SOURCE: Esthetique Spa International

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