| Matrex Exhibits hires Michael Parsons |
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| Written by Helen Holzer |
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ADDISON, Ill. – Matrex Exhibits announced that Michael Parsons has joined the company as director of PerformanceScience, a proprietary suite of technologies that attract, engage, educate, entertain and measure the results of interactions at trade shows, conventions, and other live events. Parsons comes to Matrex with 20 years of senior sales and marketing experience. Most recently, he was the VP of client services at TBA Global, an experiential marketing and event agency in Chicago. Parsons was responsible for new business development for such leading brands as Procter & Gamble and Chipotle. He was also director of new business development at US Marketing and Promotions, where he helped grow the firm into one of the top promotional/event agencies in the country. As Director of PerformanceScience at Matrex, Parsons will be responsible for building the PerformanceScience business and working with team members to drive the brand into new markets. Matrex creates 3-D brand environments and solutions that deliver quantifiable results that are backed by the industry’s only performance guarantee. The organization serves 50 blue-chip clients and is the nation’s largest woman-owned exhibit and trade show services company. |
