| MarketingSherpa and ON24 Announce B-to-B Marketing Virtual Summit |
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| Written by Administrator |
First-of-Its-Kind Virtual Show Features Practical Tactics to Maximize Marketing ROI During an Economic RecessionWARREN, RI and SAN FRANCISCO, CA -- (Marketwire) -- 11/12/08 -- MarketingSherpa(www.marketingsherpa.com), a research firm publishing case studies andbenchmark guides, and ON24, Inc. (http://www.ON24.com), the global leader inwebcasting and virtual events solutions, announced todayMarketingSherpa's first-ever Virtual Summit, "B-to-B Marketing ROI for2009." Set for January 14th, this unique virtual event will showcase practical marketing tactics andplanning to reflect today's economic realities and give marketers exclusiveaccess to leaders in the industry. Virtual booths will give attendees direct one-on-one access to marketingindustry experts who will be showcasing, for example, a variety of casestudy-driven topics, with quality research and meaningful statistics.Further enhancing the summit's value will be the comprehensive and variedmarketing materials and research reports attendees will receive to helpthem build or finalize their 2009 marketing plans. Attendees of MarketingSherpa's "B-to-B Marketing ROI for 2009 VirtualSummit" will be able to access the event from any computer platform withouthaving to download any proprietary software. Once inside, attendees willsee that the virtual show resembles an actual trade show, with anauditorium for live webcast keynotes from industry leaders, acommunications center for networking with valuable contacts, a resourcecenter for research and white papers, an information booth for questions,and an exhibition hall. "Our marketing ROI virtual summit will give marketers the stats,inspiration and instructions to improve their results," said Hopkins. "Weare the natural organization to spearhead this summit because we have beenhelping marketing professionals build best practices and increase ROI fornearly a decade. We're not just providing white papers, but toolkits --the practical, b-to-b marketing techniques that will empower companies toget the job done. ON24 is the natural partner for us because of itsreputation for quality, experience with b-to-b enterprises and back-endstatistics and reporting capabilities." "We're excited to power this event with ON24 Virtual Show and pleased to partner with MarketingSherpa inmaking this virtual show the 'gold standard' for virtual event bestpractices," explained ON24 Vice President of Marketing Denise Persson."Marketers across North America will get access to the latest bestpractices in b-to-b marketing and inspiration from industry thoughtleaders, right from their desktops. They will also experience first-handON24 Virtual Show, an interactive, cost-effective marketing tool ideallysuited for this economic climate." About MarketingSherpa MarketingSherpa (http://www.marketingsherpa.com) is a research firmpublishing practical case studies and benchmark guides for its 237,000weekly readers in the marketing profession. Topics covered includepractical how-to and exclusive data and proven tactics inbusiness-to-business marketing, ecommerce marketing, email marketing,search marketing, telemarketing, media relations, landing page design,marketing measurement and online subscription marketing. The firm alsooperates annual summits attended by thousands of marketers.MarketingSherpa, along with MarketingExperiments and InTouch, is part ofthe MECLABS Group. About ON24, Inc. ON24, Inc. (http://www.ON24.com) is theglobal leader of webcasting and virtual events solutions for demandgeneration and corporate communications. ON24 provides the most reliableand trusted solutions that enable organizations to plan, produce anddeliver cost-effective online events, including lead generation webinars,virtual shows, internal communications, continuing professional educationand executive announcements. More than 700 global organizations in publishing, technology, life sciences, government, and financialservices rely on ON24, including Business Objects, Cardinal Health,Cisco Systems, United Business Media, Credit Suisse, U.S. Department ofEducation, GE Healthcare, IBM, Motorola, National Science Foundation, andSamsung. ON24 is headquartered in San Francisco, with offices inWashington, D.C., New York, London and Beijing. Add to Digg Bookmark with del.icio.us Add to Newsvine MEDIA CONTACTS:Cece Salomon-LeeON24, Inc.Phone: 415-369-8332Email ContactCurtis SparrerConnecting Point CommunicationsPhone: 415-442-4034Email Contact |
