| Freeman appoints Bob Priest-Heck as CSO |
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| Written by Helen Holzer |
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DALLAS – Freeman, the premier provider of integrated services for face-to-face marketing events, announced Jan. 19 that industry veteran Bob Priest-Heck will become the new chief sales officer (CSO), moving from his current position as executive vice president at Freeman.
Priest-Heck replaces chief sales officer Bob Moore following Moore’s retirement on June 30. He joined Freeman in June 2011, when Freeman acquired Wheelhouse Solutions, the parent company to Champion Exposition Services, the George Fern Company and Immersa Marketing.
Prior to joining Freeman, Priest-Heck gained a solid reputation as an innovator in experiential marketing across a range of industries including media, technology and hospitality. In addition to growing the Wheelhouse portfolio and developing new products and services, he worked closely with customers, sales and account teams to guarantee consistent service levels during the acquisition.
Among his past leadership roles, Priest-Heck served as the former president and CEO of MediaLive International, the producing company for one the largest computer trade shows in the world. He will work closely with Moore in the coming months to ensure a smooth transition.
“Bob Moore’s professionalism, unmatched work ethic and results-driven attitude positioned Freeman for ongoing success. We know that the tradition of excellence will continue with Bob Priest-Heck,” said Freeman CEO Joe Popolo.
Outgoing Chief Sales Officer Bob Moore joined Freeman in 2004, successfully running and expanding its corporate sales division prior to becoming CSO in 2009. Before joining Freeman, Moore had a successful career in the hotel and hospitality industry for more than 45 years. |
