STRATFORD,  Conn. – Expand, a leading manufacturer of banner stands, pop-up displays and graphic holders for event marketing and trade shows, has partnered with Rololight Corp., the inventor of portable booth backlighting and producer of rollable lighting products.

As a result, Expand will act as master distributor for the patented Rololight Integration product line for the trade show market. Rololight Integration is a universal lighting system that allows any pop-up or custom booth type to be backlit.

Now customers will be able to be serviced by any of the 3,000 Expand dealers across the country. Rololight Integration is the simplest and most cost-effective way to backlight graphics on any booth. Over the coming months, Expand and Rololight will work together to introduce this capability to customers.

Clients will be able to see the latest generation of Rololight Integration products in Expand’s booth #1355 at EXHIBITOR March 15-17 in Las Vegas.