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Written by Julie Holzer
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As children, we dream about our future and what we want to be when we grow up.
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Written by Susan Ratliff
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Everyone is pulling in the reins on spending, so now’s the time to revisit some basic ways to cut expenses from your next trade show budget.
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Written by Caroline Meyers
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CHESTNUT RIDGE, N.Y. – Recent data from the Center for Exhibition Industry Research (CEIR) indicates that the total cost of closing a sale without trade shows averages $1,140, compared to $705 for a show-generated lead.
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Written by Sabine Weigand
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International exhibit and trade show opportunities are not the luxury business junket they once were; they’ve become an extension of the daily challenge to build market share worldwide.
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