India is not just Bollywood and the country of spicy food, curry and Chutney, it is also a nation with incredible growth and a rapidly expanding middle class.
Just before Christmas, Microsoft announced that this would be the last CES show that it would participate in. It decided to withdraw from the show and instead rely on
BOLINGBROOK, Ill. – Orbus Exhibit & Display Group announced the addition of over 40 new products to its extensive offering of tradeshow, exhibit and display products. These products appear in
LAS VEGAS – Global Experience Specialists (GES), a leader in exhibition, event and retail marketing services, has added three industry professionals with diverse backgrounds to its exhibits and events team.
LAS VEGAS – Even though he’s no longer mayor, Las Vegas Convention and Visitors Authority Host Committee Chair Oscar Goodman gave a Vegas-style welcome at the recent World of Concrete
ITASCA, Ill. – Display Supply & Lighting, Inc. announced that Michael Sunseri has joined the DS&L team as its sales manager for the Nevada market. He is a display industry
CHICAGO – Fueled by the industry’s response to her personalized approach in building relationships, MG Design has named Sina Hanson as its vice president of new business development.
LAS VEGAS – Bryan Kroten, vice president of marketing for Maverick Aviation Group, is the 2012 president of the Las Vegas Hospitality Association (LVHA), a 400-plus member Las Vegas tourism
How much space do people need?
Most of us are uncomfortable in narrow aisles - especially when there isn't enough space to pass someone without brushing them. We don't like being squeezed tight when perusing a booth. When designing your booth, leave enough room between display elements so visitors can maneuver in your booth space untouched. And instruct your staff to avoid blocking the narrow spots.
Find more tips at www.espexhibits.com
As an exhibit manager, you are expected to know everything about everything - including graphic production - when it comes to managing your trade show program. Graphics used to be my least favorite topic simply because I didn't know a PMS from a CMYK. While I still defer to experts when it gets too deep, just knowing the basics gives me comfort. Hopefully it will do the same for you.
Know Your Suppliers
Make sure your graphic designers are capable. Review samples of their work from concept to end product. Evaluate quality and compare to your need. Is the work relevant to the scope of your project in terms of graphic size, materials, and level of difficulty?
According to Exhibit Surveys, Inc., "Exhibitions and events accelerate the sales process faster than any other media or form of direct marketing." A bold claim that is measurable and provable. While costs keep rising, trade shows continue to attract qualified buyers and influence their purchasing decisions.
Approximately 81% on average of trade show attendees are in a position to recommend or make final purchasing decisions.
This statistic known as Net Buying Influence (NBI) has remained constant since 1998.
Additional results of Exhibitor Surveys' April 2009 report:
