The Hawthorne Effect
Cookies? Coffee? Free lunch? How to keep your booth staff in the booth and effective is an age old question.
Companies today still follow lessons learned from a study done some 80 years ago dubbed the "Hawthorne effect". The experiment found that performance improves when people perceive they are receiving special consideration.
Turn consideration of your booth staff into productivity with treats and perhaps modest but special "thank-you" awards of $10 or $20 gift cards. And be sure to let them know you recognize their toil by thanking them for their hard work and support. It works!
