With tight budgets in an uncertain economy, exhibit managers must find ways to minimize costs. Below are a few tips drawn from an article published in 2003 that still apply.
1. Negotiate Booth Space Discounts
Bypass the salesperson and call the show manager directly. Show management would rather make less money on an occupied booth space than no money on an empty booth space.
2. Trade Your Stuff
Is your product or service something that show management or exhibitors can use during the show? Can your CEO give a speech? Trade for free booth space.