Skyline Genesis Event Marketing, a leading New York City based trade show exhibit and event marketing company, is using its expertise in event promotion and marketing to help with the hunt for treatment and a cure for Spinal Muscular Atrophy, a devastating genetic disease. “We’ve come to know about this crippling disease from within our company family and we want to rally together in support and do what we can to help” stated Glenn Diehl, president of Skyline Genesis.
On the tradeshow floor, the growing challenge has become how to accommodate all of the wireless devices that seek to connect to the Internet. In addition to tablets, smart phones, and other Wi-Fi enabled devices, there are cellular aircards, 3G Mi-Fi devices and third party 3G routers that connect to the Internet via a 3G signal and then rebroadcast in the 802.11 spectrum. When thousands of these devices are trying to connect simultaneously to Wi-Fi on the convention floor, the result is interference that can hinder the ability for everyone to actually connect to the Internet. Complicating matters further, Mi-Fi’s and routers are often set to emit the highest volume and can completely displace the signal of neighboring exhibitors.
The goal of Smart City Networks and any convention center is to control this interference so that everyone can connect to the network. To ensure a high quality experience for everyone, Smart City builds and manages robust Wi-Fi networks and must work to limit interference issues.
While it may seem to be everywhere, Wi-Fi is a product of significant infrastructure, wiring and maintenance. For example, a convention center needs a Wi-Fi network with numerous wireless access points, since a single access point can only handle a finite number of users effectively. Convention centers need to provide and maintain a network that has adequate bandwidth for every event – small, medium, large or mega.
Skyline Genesis Event Marketing, a leading New York City based trade show exhibit and event marketing company, attended the recent 2011 NACS Show (National Association of Convenience Stores) with two of their clients, Nestle Waters North America and Vita Coco. “It’s interesting that both of these clients’ booths had some connection to water and we were able to make a big splash for them at this show” stated Glenn Diehl, president of Skyline Genesis.
The Nestle Waters exhibit is a double deck structure featuring two meeting rooms, 4 projection screens and 7 product display stations each highlighting the variety of beverage brands marketed by Nestle Waters, NA. The exhibit also included a very large, four sided, hanging banner structure which was visible throughout the exhibit hall. According to Jim Donker, VP Marketing for Nestle Waters, NA, “this was our best trade show ever and our best trade show exhibit ever.”
The Vita Coco exhibit, a 20x20 exhibit, features sampling stations and a 10x10 sand pit for beach volleyball. “We are very pleased. Skyline Genesis hit the nail on the head with this design,” stated Jeff Rubenstein, VP Consumer Marketing for Vita Coco. He added, “We plan on expanding our trade show program in 2012.” Glenn Diehl commented “it’s not every day you see a beach volleyball game in Chicago, indoors.”
Stratford, CT September 19, 2011- Corporate Display Specialties (CDS) is proud to announce and welcome Katy Horton as its new Executive Assistant to the President. Additionally, she will be responsible for heading up the newly expanded Marketing Division of the company.
Ms. Horton brings over 10 years of experience in the administrative and management industry, during which time she has performed and managed various projects. Her most recent endeavors include spearheading K Twenty-Seven Productions where she serves as Creative Event Designer. Her work there included producing two wildly successful Flash Mobs throughout Connecticut. Prior to that, she worked as an Information Specialist for Yale University and the City of New Haven, CT. She has also worked at Boehringer Ingelheim as a Chief Project Coordinator.
Located at CDS Display’s Stratford, CT office, she reports to the President, Joe Bottone. "We are excited to have Katy join our team. She brings a new perspective to our social media efforts and her event marketing experience will be an asset to our clients, especially her experience with crowd sourcing and guerilla marketing." said Bottone.
Skyline Genesis Event Marketing, the New York based authorized dealer for Skyline Exhibits, will be hosting a free seminar and lunch for event marketers and exhibitors involved in consumer and trade shows in the New York metropolitan area. Attendees will have an opportunity to hear “60 Trade Show Tips” from Glenn Diehl, president of Skyline Genesis Event Marketing (SkyGEM) while enjoying a complimentary luncheon at Crowne Plaza White Plains on Thursday, September 22nd, from 11:30 a.m. to 1 p.m.
"In today's economy, stretching exhibitor budgets is crucial," stated Diehl. "At SkyGEM, we have been compiling scores of useful tips on ways to reduce costs when exhibiting at consumer expos and business trade shows. We have now developed them into this helpful, no charge, no sales pitch seminar to help busy exhibitors save time and money, so they can maximize their ROI and minimize out-of-pocket. Our '60 Trade Show Tips' educational seminar will condense years of knowledge into a highly productive 90-minute lunch and learn."
Ever wonder what your vendor is talking about when they use terms like dye sublimation, or Lambda Bright with regard to your trade show or event graphics?
These are a few of the more common types of graphic production methods used for trade show displays, banner stands, outdoor banners and flags, and other trade show and event products:
Skyline Genesis Event Marketing will be exhibiting at this year’s 2011 Event Design Summit held at the New World Stages in New York City, June 15th-16th. The Event Design Summit is held every year in New York and other major cities across the United States and features speakers and thought leaders in the event, trade show and face-to-face marketing community. This year Glenn Diehl, President of Skyline Genesis Event Marketing, has been asked to speak on “Designing for an Event Space”. This is a new agenda topic and Diehl will speak about challenges in designing in both the event and trade show arenas.
“They are quite different environments and one skill set and experience background does not always automatically qualify you as a designer to ably design for both”, states Diehl.
Your company is starting to take off, but you seem to be hitting a ceiling. No matter how hard you try, you can’t seem to boost your company to the next level of sales. Does this sound familiar? Even if you are a small player in a big game, there are ways to reach the audience that you desire.
One of the fastest-growing and most effective ways to reach your target market these days is through social media. If you have hired an SEO company, chances are your SEO efforts already or are going to include social media. So, how can you make social media work for your company?
Trade shows can intimidate anyone new to exhibit marketing. The best course is to dive into the pool. The following tips — from the shallow end of the pool — will get you started.
10 Tips for any Trade Show Novice:
1. A trade show is neither a vacation nor a death sentence. Although it may feel like a death sentence during tear down.
Do Twitter "Hash-Tags" and tradeshow specific tweets help build awareness and traffic in an exhibit? I don't think so, and I set out to prove it...
At this year's Exhibitor Tradeshow in Las Vegas (March 28-30) I set out to prove that Twitter on the tradeshow floor is just noise that is lost in the ether of the internet...