While my last post was all about a trend (fad?) I see in our industry, Green Trade Show Exhibits, today I'd like to talk about a much more practical need in the trade show industry - portability and flexibility.
Portable, Modular trade show exhibits are the holy grail of exhibits. If it were feasible and practical, they'd all be built with this in mind. The problem is, its difficult to define a way to make each and every exhibit modular. Some exhibits are just so extravagant, that they will always be difficult to setup, tear down, and move across the country.
Portable exhibits are often thought of as cheap or cheesy because many companies don't put a lot of thought or effort into their execution. If you look hard, however, you'll see that there are a ton of great quality portable, modular, and scalable exhibits on the market.
Trade show exhibits are fun because there are so many options. Do you want a Green Exhibit today? Or how about a Portable Exhibit? No... then how about a 2 banner stands and a rental display. Its always something new, which keeps business and life interesting!