Use lots of light! Do not get lost in the tradeshow shadows. We know it costs more money for electricity and we know you have to pay union labor to plug you in! Is this the time to scrimp – or shine like a star? Your exhibit should be the bright spot in the neighborhood. Know the difference between halogen lighting and incandescent lighting – incandescent is much less bright. Point your lighting at a bright and powerful graphic or your highlighted header and get the attention you deserve.  Here’s a great trick – it costs a little bit but it will make you stand out dramatically.  Have the houselights above your exhibit space turned off and to take it a step further order some dramatic spot lights (par can lights) from overhead to shine directly on your exhibit space.  Think Hollywood premiere – that will be the affect!

Jan Koren – jkoren@AbsoluteExhibits.com