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MAGIC brings summer sizzle to Las Vegas Aug. 17-28

Written by Helen Holzer.

LAS VEGAS – Once again the summer version of MAGIC (Men’s Apparel Guild in California) as well as its associated shows hit Las Vegas venues with plenty of glitz, glamour and hot fashion ideas for what will be hitting the runways around the world next year.

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NYC & Co. welcomes back its largest trade show

Written by Helen Holzer.

NEW YORK CITY – NYC & Company, New York City’s official marketing, tourism and partnership organization, welcomes back the summer edition of NY NOW, the market for Home + Lifestyle (formerly NYIGF), to New York City, Aug.16-20.

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5 steps to telling your product story better

Written by Dana Drissel, Kaon Interactive.

When trying to communicate a complex product story, articulating your differentiation is key. But often times it’s just not enough. Here are five steps that will help your company explain its product story loud and clear.

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Outdoor leader is hopeful gear show can stay in Utah

Written by Miami Herald.

SALT LAKE CITY – The president of the Outdoor Industry Association said Aug. 6 that he is optimistic the world’s largest outdoor gear trade show can remain in Salt Lake City for the long term, now that the state is pushing for a new convention center hotel.

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Pure Romance World Conference returns to Cincinnati

Written by Helen Holzer.

CINCINNATI – More than 4,000 consultants from around the world spent five days in downtown Cincinnati for the Pure Romance World Conference, Aug. 5-10 at the Duke Energy Convention Center downtown and surrounding hotels and restaurants. The World Conference added more than $2 million in economic impact to the Greater Cincinnati area.

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